Creating a great squeeze page

In the two minutes it takes to read this short email, you're
going to learn some excellent tips for creating a great squeeze
page. If you don't know what a squeeze page is, it's not because
you haven't seen one. You just didn't know that's what they're
called.

They are pages designed to squeeze contact information from your
prospects, thus turning them into members of your email marketing 
list. That's not the way you'll refer to them though. You'll 
call them subscribers to your newsletter.

The number one key to creating a great squeeze page is, you
absolutely must have an ethical bribe to get people to give you
their email address. This enticement needs to be valuable,
because these days, people are a lot more reluctant than ever
to give out their email address.

Targeting plays a huge role in the choice of your gift. For
instance, if they came to your page from a Google search about
information on Rottweilers, don't offer them a free report on
how to groom poodles. Your enticement will usually be a free
report, ebook or audio that helps them solve a problem or
answer a pressing question.  Something of high perceived value.

Your gift can also be software, but again it needs to be targeted,
and thought of as highly valuable. Some marketers even offer 
deep discounts to their products on their squeeze pages.  The 
operative word, is deep.  Whatever you choose, you should be 
able to deliver it digitally. In other words, via a download 
link in your email and it should be worth their time
since they subscribed to your list.

Until you become advanced in the art of creating a great
squeeze page, you should keep your pages from having too much text
on them.  Make the font fairly large and use black text on 
a white background for best results.  It's also good to have an 
image or two, but don't crowd the page too much. 

The latest research has shown you can get higher opt-in
conversions by not asking for name, and instead just asking
for their email address.

CALL TO ACTION